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Food for Thought - Admissions in the New Economic Reality

Admissions officers are caught in the nexus of rising costs, increasing competition, and reduced funding. As institutions face this new economic reality, pressure to close gaps opened by funding cutbacks and compete more aggressively for full-tuition students is changing the role of the admissions officer.  How is your admissions office balancing these competing institutional priorities?
 
Universities Seeking Out Students of Means
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Collecting admission deposits