Mark Benioff, the chief executive of Salesforce.com, says he is very, very happy to be persona non grata at the Oracle OpenWorld trade show.
“This is the best possible outcome,” Mr. Benioff said in an interview. “It’s free publicity, and it is clear that Oracle is threatened by us.”
The Salesforce chief, a master a getting publicity, also lifted the curtain on a rarely-discussed part of tech industry trade shows – the C.E.O.’s who pay to t...