EducationDynamics Announces "Boot Camp" Seminar for Colleges and Universities on How to Best Market Online Programs; Includes Session on Making the Case for an Increased Marketing Budget

EducationDynamics Announces "Boot Camp" Seminar for Colleges and Universities on How to Best Market Online Programs; Includes Session on Making the Case for an Increased Marketing Budget

Registrations Still Being Accepted for Seminar in Washington, D.C., October 28-29 With Online Education Expert and Industry Veteran Carol Aslanian

HOBOKEN, NJ--(Marketwire - October 6, 2010) -   Carol Aslanian, the nationally-recognized adult student and online education expert and Senior Vice President of Market Research and Advisory Services at EducationDynamics, the leading marketing information and technology services company dedicated to helping higher education institutions find, enroll and retain students, announced today that she will present the first annual EducationDynamics Marketing Boot Camp: What it Takes to Market Online Programs in Washington, D.C., October 28-29. The event will share best practices with higher education marketers on launching or expanding enrollments in their online programs.

At the two-day seminar, higher education marketers will explore characteristics of the online student, what prevents potential students from enrolling and what the online student of the future will look like. In addition, attendees will learn how to:
  • Identify programs to launch online that will have greatest market appeal
  • Use ROI to determine the best marketing tactics
  • Communicate effectively with prospective online students
  • Use mobile marketing as part of an effective media plan
  • Integrate social media into promotional efforts
  • Employ trend research in the strategic planning process
The seminar will also include a highly anticipated session on how to build "buy-in" within a campus for an increased budget. While online enrollments are growing, marketing budgets at post-secondary schools remain focused on recruiting for on-campus courses. To assist attendees in making their own case, EducationDynamics will preview a white paper that showcases best practices in advocating for a larger budget dedicated to marketing online programs. Data in the paper were collected through surveys of higher education marketing officers related to their efforts to secure additional funding for marketing online programs. The white paper discusses three principal strategies:  Read more

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Publish Date:
  10/06/2010

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