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Media Companies in Digital Higher Education

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I mentioned to a colleague a couple of weeks back how it was “interesting” to see media companies getting involved in digital learning. The participants include, but may not be limited to, News Corp, Bertelsmann AG, the New York Times Company, and the Washington Post.

As education moves from the classroom to the screen, different capabilities are required. Many of these capabilities, as I have argued several times, are not innate to higher education, and may be well-supported by organizations with deeper roots in digital. Media companies also have considerable experience delivering subscription-based digital products. And the core source of educational media in higher education – the textbook industry – is quickly increasing the share of its revenue coming from subscriptions, rather than sales. Will media organizations help with this transition?

Below, The Chronicle of Higher Ed released a podcast on the New York Times involvement in the online higher education.

Podcast: The New York Times Joins Colleges to Create Online Courses

March 1, 2011, 1:52 pm

By Josh Fischman

Felice Nudelman, executive director of education for the New York Times Company, says the publisher has developed its own digital-learning platform and is beginning to collaborate with colleges. “We did a course with Ball State University, and it just took off,” she said at the 2011 Higher Ed Tech Summit in Las Vegas. Students get a long-term collaborative experience, she says, involving faculty members and reporters from the New York Times newsroom.

via Podcast: The New York Times Joins Colleges to Create Online Courses – Wired Campus – The Chronicle of Higher Education.


      
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