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Amen to “Be the Change You See”

Have you read this article yet? If not, I suggest you do. I came across this post from Susan Grajek (Educause) a few months ago when it first came out, but revisited it post-Educause as our team returned from the conference and many of these themes were highlighted when talking to clients and colleagues from different campuses.
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Overheard

Now that I’m almost done the annual NoelLevitz-to-CRMSummit-to-ACT-to-NACAC-to-Educause-to-Dreamforce tour, I’ve noticed a series of topics that keep cropping up in my conversations: 1/3rd of colleges are thriving, 1/3rd are striving and 1/3rd are struggling.  For those struggling, the annual rotating door of admissions directors occurred at many.
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Homecoming Through a Different Lens

It is homecoming time at colleges and universities across the country. Rivalrous football games with savory smelling tailgate culinary efforts are often part of an agenda-packed week on campus. But what if your campus doesn’t have a football team to drive alumni home?
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No Better Way to Read an Application

After 19 years in the MIT Sloan Admissions office, it is safe to say that I have seen how admissions has evolved and how the technological advancements have enhanced the process for many institutions. The admissions office at MIT Sloan, led by Senior Director of Admissions Rod Garcia, has always been on the cutting edge of admissions technology.
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Dirty Word #2: Customer

NOTE: Read my previous blog post about what “I believe” to help put my thoughts below into context. There’s been a long discussion continuing on Eric Hoover’s article in the Chronicle of Higher Education related to the presentation I did this summer at the ACT conference (up to 132 comments as of the writing of this post). One particular thread caught my attention – the idea of what to call “them.”  Do...
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The hard truth about your CRM

When you’ve been implementing and support CRM solutions as long as we have, you start to see a trend line as to what works and what doesn’t. Sometimes clients don’t want to hear the truth (go ahead, insert movie quote here) but a CRM solution, while being simply a tool, is an important tool to assist you and your team to be more successful and efficient (note that I said “assist” here).
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Why we hate salespeople

On the heels of my previous post on sales as a dirty word, this other person’s blog post going back to 2012 still resonates with me – three reasons why we as consumers hate sales people, and what you can do differently: You pretend you’re not selling when you’re selling Going on my belief that the best salespeople are actually great counselors, be clear that you’re trying to help the person, not just take their money (or app...
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Dirty Word #1: Sales

NOTE: Read my previous blog post about what “I believe” to help put my thoughts below into context. Out of all of the dirty words, this one seems to invigorate the most commentary. In college admissions, we like to think of ourselves as “counselors” – in fact, we put that in the title of the newbees (those with the least amount of “counseling” experience) then strip that from our titles when we get a...
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From Student Group to Affinity Group

I love the energy of a campus in the fall! Students are signing up for activities, joining clubs, reconnecting with athletic coaches and teammates, re-engaging their social connections. As we think of the day when these students will be our alumni, we will leverage their affinity to these clubs, groups, and athletics experiences to conduct segmentation and outreach.
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Dirty Words & Conversations

It seems I started a bit of a firestorm a couple of weeks ago at the annual ACT Enrollment Planners Conference in Chicago, IL. I presented “5 Dirty Words You Need To Start Using (In Admissions)”.  The title alone probably would prompt some to wonder what I was up to, but the result has been a steady conversation that needed to happen in our industry.