Dropbox Revamps Pro Plans

Last week, Dropbox revamped their pro plan and is now offering a staggering 1TB of data for $9.99 a month, matching the price Google charges.

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Hyperlapse: a higher-ed marketing disruptor?

On Tuesday, August 26, Instagram, which is owned by Facebook, released a new app called Hyperlapse, an app for taking long videos, compressing them and stabilizing them.

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What video is more cringe-worthy?

Here are two expensive marketing campaigns based around videos of people rapping that probably shouldn't.

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Can a clever commercial really help your brand?

Good old KMart. I remember my grandmother taking me there when I was a kid. The blue light specials. The cafe in the back of the store with popcorn and Icees. The only section I really cared about was the toy section.

Since then, I don’t think I’ve been in a KMart more than a handful of times. It never seemed to keep up with the Joneses – it never had the massive marketing machine of WalMart or the coolness factor

Continue Rea...


The LeBron Social Media Effect

We decided to have some fun with the return of LeBron James on our University social media accounts.

The post The LeBron Social Media Effect appeared first on HighEdWebTech.


The Value of Perseverance

We find inspirational connections from many sources.  This week, the riding performance of Andrew Talansky in the Tour de France 2014 was inspirational.  The New York Times covered the story:  Refusing to Quit, American Is Surrounded by Cheers After a Lonely Finish.

Andrew Talansky suffered injuries and setbacks as he and his teammates on Team Garmin-Sharp tried to achieve a podium showing in the Tour de France race.  This was...

Random Reads

Occasionally, I will share three somewhat random articles that caught my attention that I think might spur some conversation (or at least make you ponder the ideas). I welcome your comments here — as well as articles you feel we should all be reading.  Enjoy!

The Differentiated University by The Parthenon Group (shared by Jeff Selingo)
Who Are Women’s Colleges For? by Kiera Feldman in The New York Times
The Future of Office Design by William L. ...


Be the Customer

You’ll hear me talk (and rant) about customer service and how I believe it’s the silver bullet to many institution’s issues building and maintaining a prosperous enrollment-to-endowment effort.  And frankly, it hasn’t been one of higher education’s strong suits.  But perhaps for some struggling to meet that first year enrollment this summer, keeping those you enroll or hitting that fund raising goal, some simple, ye...


The Perfect Storm (Graduate Edition)

This week I was provided an opportunity for the 21st consecutive year to speak at the National Association of Graduate Admission Professionals (NAGAP) conference this year in San Diego.  Over those two plus decades, I’ve seen the world of graduate professionals rapidly mature while facing challenging trends internally and externally to their campuses.
Graduate programs in the U.S. are facing what we have called in previous years when speak...


Going green on campus with mobile reading

Happy Earth Day to all!
In the spirit of today’s holiday, we thought this would be a great opportunity to highlight our newly acquired company, Matchbox, and how they’re saving trees while making admission officers’ lives a whole lot easier.
We chatted with Angel Navedo, the new TargetX Matchbox Director, about how the mobile and online reading tool can help your campus while doing their part to help save the world.
Q. In your experience, how mu...