Student Admissions/Enrollment


Random Reads

Occasionally, I will share three somewhat random articles that caught my attention that I think might spur some conversation (or at least make you ponder the ideas). I welcome your comments here — as well as articles you feel we should all be reading.  Enjoy!

The Differentiated University by The Parthenon Group (shared by Jeff Selingo)
Who Are Women’s Colleges For? by Kiera Feldman in The New York Times
The Future of Office Design by William L. ...


Be the Customer

You’ll hear me talk (and rant) about customer service and how I believe it’s the silver bullet to many institution’s issues building and maintaining a prosperous enrollment-to-endowment effort.  And frankly, it hasn’t been one of higher education’s strong suits.  But perhaps for some struggling to meet that first year enrollment this summer, keeping those you enroll or hitting that fund raising goal, some simple, ye...


The Perfect Storm (Graduate Edition)

This week I was provided an opportunity for the 21st consecutive year to speak at the National Association of Graduate Admission Professionals (NAGAP) conference this year in San Diego.  Over those two plus decades, I’ve seen the world of graduate professionals rapidly mature while facing challenging trends internally and externally to their campuses.
Graduate programs in the U.S. are facing what we have called in previous years when speak...


Going green on campus with mobile reading

Happy Earth Day to all!
In the spirit of today’s holiday, we thought this would be a great opportunity to highlight our newly acquired company, Matchbox, and how they’re saving trees while making admission officers’ lives a whole lot easier.
We chatted with Angel Navedo, the new TargetX Matchbox Director, about how the mobile and online reading tool can help your campus while doing their part to help save the world.
Q. In your experience, how mu...


No Permission

For some of you at selective institutions, you have a little more than 2 weeks to fill your class for this Fall. For most of you that admit more than you deny, May 1 isn’t what it used to be, but more importantly, you have more applications and more admits to try to persuade to enroll in the Fall. In either case, you have to use your time wisely with time and resources not necessarily on your side.
A less ...

The post No Permission appeare...


Change is coming

The first Recruitment Minute hit email inboxes in November 2002. Back then it was known as the “Email Minute,” because that’s how it was delivered and that’s what it was all about — email marketing. TargetX was a pioneer in email marketing.
But electronic communication grew and evolved, and so did TargetX. We focused on higher education as our niche and developed additional products and services to help colleges bu...


Getting serious about retention

Acceptance letters have been sent. YouTube videos posted as eager applicants open their letters. Deposits mailed in. It’s another full cycle completed in the college admissions process.
As we enter July, the incoming Class of 2013 is now preparing for the next step in their college journey while heading to Bed, Bath and Beyond or Target to stock up on all the college essentials. Colleges across the country are holding their orientations so...


Who's your customer

First, thank you for the lack of hate mail from last week’s Recruitment Minute, “What’s your business?” Maybe what I’m talking about here is beginning to resonate with the higher education industry (or perhaps everyone is just on vacation). But let’s not count our Mai Tais too soon. Today I’m talking about the other word that, when uttered on campuses, in my experience, renders even more disdain … ...


What's your business?

First, let me congratulate you on getting past that subject line and deciding to read on. For many of your colleagues, the word “business” might as well be a four-letter word.
Here at the annual UB Tech Conference in Orlando, we’re having that discussion specifically about cloud computing and its benefits for getting a college or university to focus on their business. I like to say, “do what you do best and outsource the ...


Put graphics in your info

Admit it, you can’t ignore a nice infographic, can you? One of those colorful, vertical, visual representations of a topic as complex as nuclear fission, that you’re now able to easily comprehend thanks to an emphasis of images over text.
Here’s an example that explains how social media lost its way (I didn’t even realize it had until I stumbled upon this).
Internet marketer James Hutto knows that we can’t tune ou...